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Why 3D Design

Utilizing 3D Design as a Business Solution
When it comes to product development, the most common issues are the long development timelines, the cost of excessive physical samples, the detrimental environmental impact, and the inaccuracy of product samples. 3D designs can solve each of these problems.
 
Here’s a rundown of how our services can be a quick, cost-effective, and creative way to grow your brand.
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Faster Speed to Market

  • 3D designs accelerate approval timelines, and adjustments can be made in minutes as opposed to days.

  • Digital sample serves as one source of truth. There are no slight variations that we sometimes see in the physical copies of samples made in sample rooms. 

  • Physics of physical fabrics can all be saved digitally and reused, and initial samples can be fit-tested on a virtual avatar.

Significant Savings

  • Companies that used 3D design technology reduced sampling by 50%. This reduces creation costs for suppliers. It also saves retailers by spending less time managing and storing physical samples. It saves the product development team time by having to make fewer sample corrections. 
  • It’s common to go through 4 or more rounds of samples per program. Each sample may cost between $50-$300. There may be 4+ copies of each item and, often, each colorway or fabrication. This could quickly add up to tens of thousands of dollars in sampling for one program.
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Increased Sustainability

  • The fashion industry consumes 1/4 of the world's total carbon budget. The ability to digitize pattern-making, sampling, and fit processes, reduces material waste and carbon footprint.

  • Each sample impacts the carbon footprint due to using energy, water, shipping, land, and chemicals. For perspective, making one pair of jeans uses as much greenhouse gas as driving a car over 80 miles. To make one cotton shirt, it takes 2,700 liters of water.

  • 3D development can potentially reduce a brand's total carbon footprint by 10-30%.

Immersive Selling

  • 3D design provides the ability to interact with customers online. As an example, Warby Parker uses this for trying on glasses virtually to boost sales.

  • Rebecca Minkoff did a case study after they added a 3D augmented reality product to their website. Shoppers were 44% more likely to add an item to their cart, 27% more likely to place an order after interacting with 3D, and 65% more likely to place an order after interacting with the product in AR.

  • Shopify found that sites using 3D AR products reduced returns by 40%.

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